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Accounting: A Very Short Introduction

Accounting: A Very Short Introduction  

Christopher Nobes

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.001.0001
Item type: 
book
ISBN: 
9780199684311
If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or ... More
Advertising: A Very Short Introduction

Advertising: A Very Short Introduction  

Winston Fletcher

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.001.0001
Item type: 
book
ISBN: 
9780199568925
Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a ... More
Branding: A Very Short Introduction

Branding: A Very Short Introduction  

Robert Jones

Print Publication Year: 
Jun 2017
Published Online: 
Jun 2017
eISBN: 
9780191814242
DOI: 
10.1093/actrade/9780198749912.001.0001
Item type: 
book
ISBN: 
9780198749912
Branding: A Very Short Introduction discusses the rising omnipresence of brands, and analyses how they work their magic. It considers the incredible potency of brands as a ... More
Corporate Social Responsibility: A Very Short Introduction

Corporate Social Responsibility: A Very Short Introduction  

Jeremy Moon

Print Publication Year: 
Dec 2014
Published Online: 
Dec 2014
eISBN: 
9780191781278
DOI: 
10.1093/actrade/9780199671816.001.0001
Item type: 
book
ISBN: 
9780199671816
Corporate social responsibility (CSR) has been defined as ‘the responsibility of enterprises for their impacts on society’. Is CSR a contradiction in terms? Corporate Social Responsibility: ... More
Entrepreneurship: A Very Short Introduction

Entrepreneurship: A Very Short Introduction  

Paul Westhead and Mike Wright

Print Publication Year: 
Nov 2013
Published Online: 
Nov 2013
eISBN: 
9780191779893
DOI: 
10.1093/actrade/9780199670543.001.0001
Item type: 
book
ISBN: 
9780199670543
Entrepreneurship: A Very Short Introduction navigates the debates about entrepreneurship, providing a guide to the entrepreneurial process. There has been an explosion of ... More
Innovation: A Very Short Introduction

Innovation: A Very Short Introduction (2nd edn)  

Mark Dodgson and David Gann

Print Publication Year: 
Aug 2018
Published Online: 
Aug 2018
eISBN: 
9780191863691
DOI: 
10.1093/actrade/9780198825043.001.0001
Item type: 
book
ISBN: 
9780198825043
What is innovation? How is innovation used in business? How can we use it to succeed? Innovation: A Very Short Introduction looks at what innovation is and why it affects us so profoundly. ... More
Leadership: A Very Short Introduction

Leadership: A Very Short Introduction  

Keith Grint

Print Publication Year: 
Jul 2010
Published Online: 
Sep 2013
eISBN: 
9780191777592
DOI: 
10.1093/actrade/9780199569915.001.0001
Item type: 
book
ISBN: 
9780199569915
What is leadership? How does it differ from management and command? Are leaders born or bred? Leadership: A Very Short Introduction prompts the reader to rethink their understanding of what ... More
Management: A Very Short Introduction

Management: A Very Short Introduction  

John Hendry

Print Publication Year: 
Oct 2013
Published Online: 
Oct 2013
eISBN: 
9780191779947
DOI: 
10.1093/actrade/9780199656981.001.0001
Item type: 
book
ISBN: 
9780199656981
Management: A Very Short Introduction looks at the history of management theory and modern practice, considers management in a social and cultural context, and explores issues ... More
Organizations: A Very Short Introduction

Organizations: A Very Short Introduction  

Mary Jo Hatch

Print Publication Year: 
Mar 2011
Published Online: 
Sep 2013
eISBN: 
9780191777851
DOI: 
10.1093/actrade/9780199584536.001.0001
Item type: 
book
ISBN: 
9780199584536
Organizations are everywhere, but have you ever considered where they came from, what they are today, and what they may become in the future? Organizations: A Very Short Introduction ... More
Projects: A Very Short Introduction

Projects: A Very Short Introduction  

Andrew Davies

Print Publication Year: 
Oct 2017
Published Online: 
Oct 2017
eISBN: 
9780191793691
DOI: 
10.1093/actrade/9780198727668.001.0001
Item type: 
book
ISBN: 
9780198727668
What is a project? How is it organized? Projects: A Very Short Introduction looks at how projects have developed since the industrial revolution to create the human-built world in which we ... More

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