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Branding: A Very Short Introduction

Branding: A Very Short Introduction  

Robert Jones

Print Publication Year: 
Jun 2017
Published Online: 
Jun 2017
eISBN: 
9780191814242
DOI: 
10.1093/actrade/9780198749912.001.0001
Item type: 
book
ISBN: 
9780198749912
Branding: A Very Short Introduction discusses the rising omnipresence of brands, and analyses how they work their magic. It considers the incredible potency of brands as a ... More

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