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Advertising: A Very Short Introduction
Winston Fletcher
Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a ...
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Branding: A Very Short Introduction
Robert Jones
Branding: A Very Short Introduction discusses the rising omnipresence of brands, and analyses how they work their magic. It considers the incredible potency of brands as a ...
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