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AccountingA Very Short Introduction

Accounting: A Very Short Introduction  

Christopher Nobes

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.001.0001
Item type: 
book
ISBN: 
9780199684311
If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or ... More
AdvertisingA Very Short Introduction

Advertising: A Very Short Introduction  

Winston Fletcher

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.001.0001
Item type: 
book
ISBN: 
9780199568925
Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a plethora of ways. ... More
Branding: A Very Short Introduction

Branding: A Very Short Introduction  

Robert Jones

Print Publication Year: 
Jun 2017
Published Online: 
Jun 2017
eISBN: 
9780191814242
DOI: 
10.1093/actrade/9780198749912.001.0001
Item type: 
book
ISBN: 
9780198749912
Branding: A Very Short Introduction discusses the rising omnipresence of brands, and analyses how they work their magic. It considers the incredible potency of brands as a commercial, ... More
Corporate Social ResponsibilityA Very Short Introduction

Corporate Social Responsibility: A Very Short Introduction  

Jeremy Moon

Print Publication Year: 
Dec 2014
Published Online: 
Dec 2014
eISBN: 
9780191781278
DOI: 
10.1093/actrade/9780199671816.001.0001
Item type: 
book
ISBN: 
9780199671816
Corporate social responsibility (CSR) has been defined as ‘the responsibility of enterprises for their impacts on society’. Is CSR a contradiction in terms? Corporate Social Responsibility: ... More
EntrepreneurshipA Very Short Introduction

Entrepreneurship: A Very Short Introduction  

Paul Westhead and Mike Wright

Print Publication Year: 
Nov 2013
Published Online: 
Nov 2013
eISBN: 
9780191779893
DOI: 
10.1093/actrade/9780199670543.001.0001
Item type: 
book
ISBN: 
9780199670543
Entrepreneurship: A Very Short Introduction navigates the debates about entrepreneurship, providing a guide to the entrepreneurial process. There has been an explosion of interest in ... More
InnovationA Very Short Introduction

Innovation: A Very Short Introduction  

Mark Dodgson and David Gann

Print Publication Year: 
Mar 2010
Published Online: 
Sep 2013
eISBN: 
9780191777530
DOI: 
10.1093/actrade/9780199568901.001.0001
Item type: 
book
ISBN: 
9780199568901
What is innovation? How is innovation used in business? How can we use it to succeed? Innovation: A Very Short Introduction looks at what innovation is and how it affects us. It examines ... More
LeadershipA Very Short Introduction

Leadership: A Very Short Introduction  

Keith Grint

Print Publication Year: 
Jul 2010
Published Online: 
Sep 2013
eISBN: 
9780191777592
DOI: 
10.1093/actrade/9780199569915.001.0001
Item type: 
book
ISBN: 
9780199569915
What is leadership? How does it differ from management and command? Are leaders born or bred? Leadership: A Very Short Introduction prompts the reader to rethink their understanding of what ... More
ManagementA Very Short Introduction

Management: A Very Short Introduction  

John Hendry

Print Publication Year: 
Oct 2013
Published Online: 
Oct 2013
eISBN: 
9780191779947
DOI: 
10.1093/actrade/9780199656981.001.0001
Item type: 
book
ISBN: 
9780199656981
Management: A Very Short Introduction looks at the history of management theory and modern practice, considers management in a social and cultural context, and explores issues of morality ... More
OrganizationsA Very Short Introduction

Organizations: A Very Short Introduction  

Mary Jo Hatch

Print Publication Year: 
Mar 2011
Published Online: 
Sep 2013
eISBN: 
9780191777851
DOI: 
10.1093/actrade/9780199584536.001.0001
Item type: 
book
ISBN: 
9780199584536
Organizations are everywhere, but have you ever considered where they came from, what they are today, and what they may become in the future? Organizations: A Very Short Introduction ... More
Public AdministrationA Very Short Introduction

Public Administration: A Very Short Introduction  

Stella Z. Theodoulou and Ravi K. Roy

Print Publication Year: 
Aug 2016
Published Online: 
Aug 2016
eISBN: 
9780191792014
DOI: 
10.1093/actrade/9780198724230.001.0001
Item type: 
book
ISBN: 
9780198724230
Public administration ensures the development and delivery of the essential public services required for sustaining modern civilization. Covering areas from public safety and social welfare ... More

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