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FEATURED TITLE: Behavioural Economics: A Very Short Introduction
Behavioural Economics: A Very Short Introduction introduces the field of behavioural economics, analysing the motivations behind economic decisions and showing the relevance of behavioural economics to our own lives and everyday economic and financial problems.
Read Chapter 1. Economics and behaviour, which explains how behavioural economists bring economics together with insights from other disciplines, such as psychology, sociology, neuroscience, and evolutionary biology.