J. Allan Hobson
The new neuropsychology of dreaming
Sleep lab dream research very quickly reached a point of diminishing returns. This was because the one-to-one dream content theory was too ambitious and too unscientific to guide a physiological programme that was too superficial to provide detailed data about the brain. The result was a contentious and unproductive period of sleep and dream research lasting from about 1975 to 1995. Understandably disappointed, the grant committees of the American National Institutes of Health began to cut funding for sleep labs, especially those that were engaged in descriptive, correlative work on dreaming.
Laboratory examination: search, recovery, and analysis
A Very Short Introduction
Afterword: Digital photography
J. Allan Hobson
If the question is how do we understand the mystery of dreams, the simple answer is that there is no longer any mystery – at least no mystery worthy of the creation of mystical dream theories of the past. Surely, the work of sleep science is incomplete. We still do not know enough about how the brain–mind reorganizes itself during sleep and how dreams might be used for better understanding of this function. But, clearly, we know that these details are far more likely to reveal progressive, adaptive information processing during sleep than we have previously imagined possible.
is , and leave it at that.
‘Spirituality’ is a word that, in broad terms, stands for lifestyles and practices that embody a vision of human existence and of how the human spirit is to achieve its full potential. In that sense, ‘spirituality’ embraces an aspirational approach, whether religious or secular, to the meaning and conduct of human life.
2. What is ‘branding’?
To define ‘branding’, we need to start by defining ‘brand’. When we talk about ‘the Netflix brand’ or ‘the H&M brand’ or ‘the Alibaba brand’, what do we really mean?
Bigger than a product
The Apprentice called himself ‘Stuart Baggs the brand’, meaning that he was more than just a person, he was somehow a bigger set of ideas. And clearly, that’s what Coca-Cola is trying to do with its poster in Kenya ( ).
Standing for something
Importantly, ‘standing for something’ can mean two different things, depending on your perspective.