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5. Business

5. Business  

Mike Cronin

in Sport: A Very Short Introduction

Print Publication Year: 
Nov 2014
Published Online: 
Nov 2014
eISBN: 
9780191781339
DOI: 
10.1093/actrade/9780199688340.003.0006
Item type: 
chapter
ISBN: 
9780199688340
5. Business Abstract ‘Business’ describes the commercialization of sport that began in the late 19th century and, with the advent of television, became even greater in the second half of the 20th century. Sport is regularly cited as the third biggest business in the world. The sports business speaks to two separate markets: the players who consume goods and services such as equipment, specialist diets, sports medicine, and affiliation fees; and the spectators of elite sports who avail themselves of stadium tickets, media packages, sporting memorabilia, and various forms of social media as a means of identifying with their sport
6. Dark side

6. Dark side  

Mike Cronin

in Sport: A Very Short Introduction

Print Publication Year: 
Nov 2014
Published Online: 
Nov 2014
eISBN: 
9780191781339
DOI: 
10.1093/actrade/9780199688340.003.0007
Item type: 
chapter
ISBN: 
9780199688340
6. Dark side Abstract Sport is not simply about who wins or loses the game. While events on the field of play may constitute the limits of the actual physical sporting experience, the impact of sport is felt far wider. Drug taking, gender twisting, match fixing, playing to the referee, all of these issues have plagued modern sport for a century and a half, and none of them have gone away no matter how the purists objected and the rule book adapted. ‘Dark side’ considers the key issues that continue to affect sport: gender equality; sex and sexuality; institutional racism;
SportA Very Short Introduction

Sport: A Very Short Introduction  

Mike Cronin

Print Publication Year: 
Nov 2014
Published Online: 
Nov 2014
eISBN: 
9780191781339
DOI: 
10.1093/actrade/9780199688340.001.0001
Item type: 
book
ISBN: 
9780199688340
A Very Short Introduction

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