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5. Business

5. Business  

Mike Cronin

in Sport: A Very Short Introduction

Print Publication Year: 
Nov 2014
Published Online: 
Nov 2014
eISBN: 
9780191781339
DOI: 
10.1093/actrade/9780199688340.003.0006
Item type: 
chapter
ISBN: 
9780199688340
5. Business On 22 June 1938, at New York’s Yankee Stadium, 70,000 spectators gathered to watch Joe Louis fight Max Schmeling, for the World Heavyweight boxing title. The fight was read by the media of the time as symbolizing the battle between American liberal democracy and German Nazism. That Louis was an African-American with restricted civil liberties, and Schmeling an honest and well-respected boxer who was manipulated in the name of Nazi propaganda, mattered little. Given that both boxers were cast as representatives of their respective nations and their political systems, there was an enormous thirst for the fight. The
6. Dark side

6. Dark side  

Mike Cronin

in Sport: A Very Short Introduction

Print Publication Year: 
Nov 2014
Published Online: 
Nov 2014
eISBN: 
9780191781339
DOI: 
10.1093/actrade/9780199688340.003.0007
Item type: 
chapter
ISBN: 
9780199688340
6. Dark side Sport is not simply about who wins or loses the game. While events on the field of play may constitute the limits of the actual physical sporting experience, the impact of sport is felt far wider. In 1950, for example, Brazil was the host nation, and hot favourite, for that year’s soccer World Cup. They faced Uruguay in the final, in front of 200,000 supporters, packed into the Maracana stadium in Rio de Janeiro. The Uruguayans stunned the home crowd into silence, scoring the winner, with 11 minutes remaining, to win 2–1. In trying to explain the
Sport: A Very Short Introduction

Sport: A Very Short Introduction  

Mike Cronin

Print Publication Year: 
Nov 2014
Published Online: 
Nov 2014
eISBN: 
9780191781339
DOI: 
10.1093/actrade/9780199688340.001.0001
Item type: 
book
ISBN: 
9780199688340
A Very Short Introduction

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