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Introduction

Introduction  

Mike Cronin

in Sport: A Very Short Introduction

Print Publication Year: 
Nov 2014
Published Online: 
Nov 2014
eISBN: 
9780191781339
DOI: 
10.1093/actrade/9780199688340.003.0001
Item type: 
chapter
ISBN: 
9780199688340
Introduction Abstract What is ‘sport’ and why has the urge to run or jump, to wrestle, or master a moving ball individually, or in a team, been part of human culture for so long? The ‘Introduction’ explains that sport has a socio-cultural presence resulting from its daily performance on the pitch, the television screen, in print and online, and has also been reimagined in literary and artistic form throughout history. Sport is currently a predominantly male world of million-dollar salaries and endorsement packages. It is a business that struggles to balance its core historical and philosophical messages, the spirit of
SportA Very Short Introduction

Sport: A Very Short Introduction  

Mike Cronin

Print Publication Year: 
Nov 2014
Published Online: 
Nov 2014
eISBN: 
9780191781339
DOI: 
10.1093/actrade/9780199688340.001.0001
Item type: 
book
ISBN: 
9780199688340
A Very Short Introduction

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