p. 974. Alchemical practices: modern art and consumerism
- David Cottington
The beginning of the avant-garde came at the same time as a mushrooming of consumerism and commercialized entertainment. The burgeoning new graphic environment that these developments created provided fertile ground for creativity. The proliferation of new media of communication and entertainment, and the global spread of consumer culture and with it the allure of kitsch, seems to have provided new themes of artistic expression. ‘Alchemical practices: modern art and consumerism’ looks at how modern art transforms ‘low culture’ into the realm of ‘high’ art. The past is always changing and will always provide inspiration. The genius of the artist is transforming the materials into something else.