p. 11. Musical Values
- Nicholas Cook
‘Musical Values’ considers how music is used in television commercials to convey meaning and value and then shows what it is about music that enables it to be used this way. Because music and its associations vary substantially from place to place, it functions as a symbol of national or regional identity. Today's urban, Western or Westernized society has fragmented into any number of distinct, if overlapping, subcultures, each with a musical identity of its own. The authenticity of music and the origins of rhythm ‘n’ blues, rock ‘n’ roll, and manufactured pop music are discussed and the relationship between words and music considered.