Show Summary Details

p. 1126. Risk communicationlocked

  • Baruch Fischhoff
  •  and John Kadvany

Abstract

‘Risk communication’ shows how risks are communicated between parties in society, and how effective risk communication is essential to society. Risk communications affect individuals' ability to make choices and reflect their place in society. They can be judged both technically, by their effectiveness at actually conveying information and their estimation of the public’s ability to comprehend complex information, and socially, by how they embody the social contract in society, which values respectful, bilateral involvement throughout the communication process. Poor risk communications can lead to poor decisions made by members of society, and the erosion of public trust in organisations.

Access to the complete content on Very Short Introductions online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.