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p. 1126. Risk communicationlocked

  • Baruch Fischhoff
  •  and John Kadvany


‘Risk communication’ shows how risks are communicated between parties in society, and how effective risk communication is essential to society. Risk communications affect individuals' ability to make choices and reflect their place in society. They can be judged both technically, by their effectiveness at actually conveying information and their estimation of the public’s ability to comprehend complex information, and socially, by how they embody the social contract in society, which values respectful, bilateral involvement throughout the communication process. Poor risk communications can lead to poor decisions made by members of society, and the erosion of public trust in organisations.

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