Ideology is a mode of thinking about politics. However it is not the only mode and in ‘Thinking about politics: the new boys on the block’ alternative modes are considered. Also, morphological analysis is only one means of accessing ideological meaning. Political philosophy has a long history of contributing to political thinking and offers a different perspective to ideology. Another banner under which political thought has been studied has emerged in the form of conceptual history. There are strong affinities between modern conceptual history and the study of ideology.