‘Authenticity’ considers how to live a ‘free’ life. Authenticity comes from owning up to our self-defining choices and transcending one's situation to make something of oneself. To deny one's condition of freedom and ongoing development is to be in bad faith. Bad faith is a flight from freedom and can manifest itself in self-deception, in conforming to an identity or through a belief in determinism. Sartre held that we are without excuse, giving authenticity a moral dimension. Existentialism aims to provide an ethical style; the only moral content that it demands is the willing of freedom for oneself and others.