The challenges and opportunities for innovation are immense. As well as creating new sources of wealth, innovation is essential if we are to cope with climate change, provide better water and food, improve health and education, and produce energy sustainably. The keys to future innovativeness lie in an organization’s ability to foster creativity and to make decisions and choices based on being well prepared, informed, and connected. The challenge is in encouraging, selecting, and configuring the best ideas. ‘Innovating the future’ considers the roles of governments and universities in innovation and different innovation strategies. It also discusses the relationship between innovation and automation in the form of AI and robots.