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p. 124p. 1258. Positive typographylocked

  • Paul Luna


What should we keep in mind while designing, and what are the benefits of designing in a multimedia, global era? ‘Positive typography’ explains that the designer needs to listen to, and act for, the reader. It is also essential to recognize that design is always a team activity and it is important that there is communication of design priorities within a team. Typography’s function of organizing our world of incessant information through visual form is as important as it ever was, and fortunately it is much more widely taught, understood, and appreciated now that the tools of typographic production and reproduction are in so many hands.

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