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Advertising: A Very Short Introduction

Advertising: A Very Short Introduction  

Winston Fletcher

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.001.0001
Item type: 
book
ISBN: 
9780199568925
Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a ... More
Branding: A Very Short Introduction

Branding: A Very Short Introduction  

Robert Jones

Print Publication Year: 
Jun 2017
Published Online: 
Jun 2017
eISBN: 
9780191814242
DOI: 
10.1093/actrade/9780198749912.001.0001
Item type: 
book
ISBN: 
9780198749912
Branding: A Very Short Introduction discusses the rising omnipresence of brands, and analyses how they work their magic. It considers the incredible potency of brands as a ... More
Marketing: A Very Short Introduction

Marketing: A Very Short Introduction  

Kenneth Le Meunier-FitzHugh

Print Publication Year: 
Feb 2021
Published Online: 
Feb 2021
eISBN: 
9780191866227
DOI: 
10.1093/actrade/9780198827337.001.0001
Item type: 
book
ISBN: 
9780198827337
Marketing: A Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Marketing is pivotal in today’s world as ... More

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