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6. Emotion or information?

6. Emotion or information?  

Paul Luna

in Typography: A Very Short Introduction

Print Publication Year: 
Nov 2018
Published Online: 
Nov 2018
eISBN: 
9780191796739
DOI: 
10.1093/actrade/9780199211296.003.0006
Item type: 
chapter
ISBN: 
9780199211296
We are surrounded by a typographic environment. Typography is present not just in the printed matter that we read, but also in all our interactions with computers and mobile devices, with ... More
4. Genre and layout

4. Genre and layout  

Paul Luna

in Typography: A Very Short Introduction

Print Publication Year: 
Nov 2018
Published Online: 
Nov 2018
eISBN: 
9780191796739
DOI: 
10.1093/actrade/9780199211296.003.0004
Item type: 
chapter
ISBN: 
9780199211296
Layout is the arrangement of material on a page or screen that articulates the text we are reading. The earliest forms of the book provided a linear visual presentation, with little if any ... More
7. Making typography legible

7. Making typography legible  

Paul Luna

in Typography: A Very Short Introduction

Print Publication Year: 
Nov 2018
Published Online: 
Nov 2018
eISBN: 
9780191796739
DOI: 
10.1093/actrade/9780199211296.003.0007
Item type: 
chapter
ISBN: 
9780199211296
Reading is a complex process whereby we identify and transform a written message into meaning so that we can respond to it. How do we evaluate how easy a piece of typography is to read? ... More
1. Perfect letters

1. Perfect letters  

Paul Luna

in Typography: A Very Short Introduction

Print Publication Year: 
Nov 2018
Published Online: 
Nov 2018
eISBN: 
9780191796739
DOI: 
10.1093/actrade/9780199211296.003.0001
Item type: 
chapter
ISBN: 
9780199211296
Typography is design for reading; a set of visual choices designed to make a written message more accessible, more easily transmitted, more significant, or more attractive. Some letters are ... More
5. Picture language

5. Picture language  

Paul Luna

in Typography: A Very Short Introduction

Print Publication Year: 
Nov 2018
Published Online: 
Nov 2018
eISBN: 
9780191796739
DOI: 
10.1093/actrade/9780199211296.003.0005
Item type: 
chapter
ISBN: 
9780199211296
For centuries, images were regarded as inferior to language and seen as an embellishment or decoration, despite their undoubted power to transmit information. This held back the development ... More
8. Positive typography

8. Positive typography  

Paul Luna

in Typography: A Very Short Introduction

Print Publication Year: 
Nov 2018
Published Online: 
Nov 2018
eISBN: 
9780191796739
DOI: 
10.1093/actrade/9780199211296.003.0008
Item type: 
chapter
ISBN: 
9780199211296
What should we keep in mind while designing, and what are the benefits of designing in a multimedia, global era? ‘Positive typography’ explains that the designer needs to listen to, and act ... More
2. Practical letters

2. Practical letters  

Paul Luna

in Typography: A Very Short Introduction

Print Publication Year: 
Nov 2018
Published Online: 
Nov 2018
eISBN: 
9780191796739
DOI: 
10.1093/actrade/9780199211296.003.0002
Item type: 
chapter
ISBN: 
9780199211296
Written communication cannot rely on only one style of letter to function. A single alphabet might suffice if we were looking at Roman inscriptions, but in any kind of modern publication, ... More
3. Presenting language

3. Presenting language  

Paul Luna

in Typography: A Very Short Introduction

Print Publication Year: 
Nov 2018
Published Online: 
Nov 2018
eISBN: 
9780191796739
DOI: 
10.1093/actrade/9780199211296.003.0003
Item type: 
chapter
ISBN: 
9780199211296
‘Presenting language’ considers the visual presentation of language. Using the schema developed by Michael Twyman, it shows how graphic language can be presented by considering the method ... More

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