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Accounting: A Very Short Introduction
Christopher Nobes
If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or ...
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Advertising: A Very Short Introduction
Winston Fletcher
Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a ...
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Branding: A Very Short Introduction
Robert Jones
Branding: A Very Short Introduction discusses the rising omnipresence of brands, and analyses how they work their magic. It considers the incredible potency of brands as a ...
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Corporate Social Responsibility: A Very Short Introduction
Jeremy Moon
Corporate social responsibility (CSR) has been defined as ‘the responsibility of enterprises for their impacts on society’. Is CSR a contradiction in terms? Corporate Social Responsibility: ...
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Entrepreneurship: A Very Short Introduction
Paul Westhead and Mike Wright
Entrepreneurship: A Very Short Introduction navigates the debates about entrepreneurship, providing a guide to the entrepreneurial process. There has been an explosion of ...
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Innovation: A Very Short Introduction (2nd edn)
Mark Dodgson and David Gann
What is innovation? How is innovation used in business? How can we use it to succeed? Innovation: A Very Short Introduction looks at what innovation is and why it affects us so profoundly. ...
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Leadership: A Very Short Introduction
Keith Grint
What is leadership? How does it differ from management and command? Are leaders born or bred? Leadership: A Very Short Introduction prompts the reader to rethink their understanding of what ...
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Management: A Very Short Introduction
John Hendry
Management: A Very Short Introduction looks at the history of management theory and modern practice, considers management in a social and cultural context, and explores issues ...
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Marketing: A Very Short Introduction
Kenneth Le Meunier-FitzHugh
Marketing: A Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Marketing is pivotal in today’s world as ...
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Organizations: A Very Short Introduction
Mary Jo Hatch
Organizations are everywhere, but have you ever considered where they came from, what they are today, and what they may become in the future? Organizations: A Very Short Introduction ...
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Projects: A Very Short Introduction
Andrew Davies
What is a project? How is it organized? Projects: A Very Short Introduction looks at how projects have developed since the industrial revolution to create the human-built world in which we ...
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Public Administration: A Very Short Introduction
Stella Z. Theodoulou and Ravi K. Roy
Public administration ensures the development and delivery of the essential public services required for sustaining modern civilization. Covering areas from public safety and social welfare ...
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