What is Branding? [video]

December 4, 2018

Branding: A Very Short Introduction

"Brands get us to do things, they change behaviour, they create value, and that’s because they’re not static images on paper, they’re dynamic ideas in our minds." - Robert Jones, Branding: A Very Short Introduction

The concept of ‘branding’ has been around for centuries, but it has taken off in the last thirty years with the rise of global capitalism. Now, everything is branded, from charities, universities, and celebrities, to cities, countries, and even abstract concepts. In this video we look at the history of branding, why it’s important, and the impacts it can have on the world.

Discover more: read Chapter 2. What is ‘branding’? from Branding: A Very Short Introduction.



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