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FEATURED TITLE: Innovation: A Very Short Introduction
What is innovation? How is innovation used in business? How can we use it to succeed? Innovation: A Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, its outcomes—both positive and negative—and how it plays an essential role in economic and social development.
Read Chapter 1. Josiah Wedgwood: the world’s greatest innovator, which looks at the important contribution made by a Staffordshire potter to an improved quality of life and work in the society in which he lived.