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8. The Good, The Bad, and The Ugly

8. The Good, The Bad, and The Ugly  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0008
Item type: 
chapter
ISBN: 
9780199568925
Advertising is regarded with suspicion because of its perceived manipulative powers and its intrusion into our lives. ‘The good, the bad, and the ugly’ looks at the positives and negatives ... More
Modern India: A Very Short Introduction

Modern India: A Very Short Introduction  

Craig Jeffrey

Print Publication Year: 
Nov 2017
Published Online: 
Nov 2017
eISBN: 
9780191822414
DOI: 
10.1093/actrade/9780198769347.001.0001
Item type: 
book
ISBN: 
9780198769347
India has become one of the world’s emerging powers, rivalling China in terms of global influence. Yet people still know relatively little about the economic, social, political, and ... More
7. Youth

7. Youth  

Craig Jeffrey

in Modern India: A Very Short Introduction

Print Publication Year: 
Nov 2017
Published Online: 
Nov 2017
eISBN: 
9780191822414
DOI: 
10.1093/actrade/9780198769347.003.0007
Item type: 
chapter
ISBN: 
9780198769347
One in ten people in the world are an Indian youth aged under 30. This enormous population is poised to make a major contribution to the future of their country and the world. In India, as ... More
1. Economics and behaviour

1. Economics and behaviour  

Michelle Baddeley

in Behavioural Economics: A Very Short Introduction

Print Publication Year: 
Jan 2017
Published Online: 
Jan 2017
eISBN: 
9780191816475
DOI: 
10.1093/actrade/9780198754992.003.0001
Item type: 
chapter
ISBN: 
9780198754992
Why is there so much interest in behavioural economics and how is it different? ‘Economics and behaviour’ explains how behavioural economists bring economics together with insights from ... More
2. Keynes's philosophy of practice

2. Keynes's philosophy of practice  

Robert Skidelsky

in Keynes: A Very Short Introduction

Print Publication Year: 
Oct 2010
Published Online: 
Sep 2013
eISBN: 
9780191778032
DOI: 
10.1093/actrade/9780199591640.003.0003
Item type: 
chapter
ISBN: 
9780199591640
In many ways, Keynes was more interested in philosophy than economics. Philosophy informed his views on economics. ‘Keynes's philosophy of practice’ looks at his philosophical views. He was ... More
2. How the Advertising Industry is Structured

2. How the Advertising Industry is Structured  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0002
Item type: 
chapter
ISBN: 
9780199568925
Advertising is not a modern phenomenon. Invented in classical Athens, it developed further in Rome, Herculaneum, and Pompeii. After the fall of the Roman Empire, advertising experienced a ... More
4. The central bank and the conduct of monetary policy

4. The central bank and the conduct of monetary policy  

John Goddard and John O. S. Wilson

in Banking: A Very Short Introduction

Print Publication Year: 
Dec 2016
Published Online: 
Dec 2016
eISBN: 
9780191785320
DOI: 
10.1093/actrade/9780199688920.003.0004
Item type: 
chapter
ISBN: 
9780199688920
In most countries, the central bank manages the country’s money supply and interest rates. Most central banks hold a monopoly over printing the national currency and have supervisory or ... More
8. Behaviour in the macroeconomy

8. Behaviour in the macroeconomy  

Michelle Baddeley

in Behavioural Economics: A Very Short Introduction

Print Publication Year: 
Jan 2017
Published Online: 
Jan 2017
eISBN: 
9780191816475
DOI: 
10.1093/actrade/9780198754992.003.0008
Item type: 
chapter
ISBN: 
9780198754992
Behavioural macroeconomics has significant constraints, reflecting the difficulty of bringing together the choices of different people with widely different personality types, moods, and ... More
Advertising: A Very Short Introduction

Advertising: A Very Short Introduction  

Winston Fletcher

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.001.0001
Item type: 
book
ISBN: 
9780199568925
Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a ... More
6. Good governance

6. Good governance  

Mark Bevir

in Governance: A Very Short Introduction

Print Publication Year: 
Oct 2012
Published Online: 
Sep 2013
eISBN: 
9780191778209
DOI: 
10.1093/actrade/9780199606412.003.0006
Item type: 
chapter
ISBN: 
9780199606412
How has the ideal of good democratic government which flourished in the nineteenth and early twentieth centuries adapted to fit the new theories and practices of governance? ‘Good ... More
Governance: A Very Short Introduction

Governance: A Very Short Introduction  

Mark Bevir

Print Publication Year: 
Oct 2012
Published Online: 
Sep 2013
eISBN: 
9780191778209
DOI: 
10.1093/actrade/9780199606412.001.0001
Item type: 
book
ISBN: 
9780199606412
Governance: A Very Short Introduction explains the main theories of governance and their impact in the corporate, public, and global spheres. The many uses of the term ... More
2. Tocqueville’s praise of democracy

2. Tocqueville’s praise of democracy  

Harvey C. Mansfield

in Tocqueville: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780199365487
DOI: 
10.1093/actrade/9780195175394.003.0003
Item type: 
chapter
ISBN: 
9780195175394
‘Tocqueville's praise of democracy’ explores Tocqueville's understanding of democracy and the development of this understanding in the course of his reading and experience, particularly in ... More

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