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1. Introduction

1. Introduction  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0001
Item type: 
chapter
ISBN: 
9780199684311
Research shows that the need to keep account was the key driver in the invention of writing and numbers. The ‘Introduction’ explains the importance of accounting to civilization and ... More
3. What was leadership?

3. What was leadership?  

Keith Grint

in Leadership: A Very Short Introduction

Print Publication Year: 
Jul 2010
Published Online: 
Sep 2013
eISBN: 
9780191777592
DOI: 
10.1093/actrade/9780199569915.003.0003
Item type: 
chapter
ISBN: 
9780199569915
‘What was leadership?’ is concerned with leadership in the past. Our knowledge of leadership in ancient times is crucially dependent upon the existence of written texts, but these accounts ... More
Accounting: A Very Short Introduction

Accounting: A Very Short Introduction  

Christopher Nobes

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.001.0001
Item type: 
book
ISBN: 
9780199684311
If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or ... More
5. International differences and standardization

5. International differences and standardization  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0005
Item type: 
chapter
ISBN: 
9780199684311
Just how different can accounting numbers be for the same company under different accounting rules? Which countries use International Financial Reporting Standards (IFRS)? In what main ways ... More
3. The fundamentals of financial accounting

3. The fundamentals of financial accounting  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0003
Item type: 
chapter
ISBN: 
9780199684311
‘The fundamentals of financial accounting’ explores the basic ideas of financial accounting: the way accounting actually works, the logic behind the double-entry recording system, and the ... More
Epilogue

Epilogue  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0009
Item type: 
chapter
ISBN: 
9780199684311
The ‘Epilogue’ takes an overview of accounting and considers some high level questions. How important has accounting been in the history of the world? It is clear that some sophisticated ... More
8. Accounting as control

8. Accounting as control  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0008
Item type: 
chapter
ISBN: 
9780199684311
How does budgeting work, and how is it useful? What are standard costs and how do they help in controlling production? How can a balanced scorecard improve control? ‘Accounting as control’ ... More
1. What does Advertising Do?

1. What does Advertising Do?  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0001
Item type: 
chapter
ISBN: 
9780199568925
We use the word ‘advertising’ to cover all kinds of publicity. Within the advertising industry the word is used more specifically as one type of marketing communication. Every advertisement ... More
5. The Creative Agencies: Creating New Campaigns

5. The Creative Agencies: Creating New Campaigns  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0005
Item type: 
chapter
ISBN: 
9780199568925
Since the end of the 20th century advertising agencies have become increasingly specialised. What role does the advertising agency have in forming the campaign from conception to finish? It ... More
2. The international evolution of accounting

2. The international evolution of accounting  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0002
Item type: 
chapter
ISBN: 
9780199684311
What are the purposes of accounting? How do these purposes affect how accounting works? What is double-entry bookkeeping? ‘The international evolution of accounting’ considers these ... More
6. Regulation and audit

6. Regulation and audit  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0006
Item type: 
chapter
ISBN: 
9780199684311
‘Regulation and audit’ examines some aspects of the regulation of financial reporting by looking at two national examples of regulatory frameworks: the UK and the USA. It addresses such ... More
Advertising: A Very Short Introduction

Advertising: A Very Short Introduction  

Winston Fletcher

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.001.0001
Item type: 
book
ISBN: 
9780199568925
Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a ... More
7. Research, Research, Research

7. Research, Research, Research  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0007
Item type: 
chapter
ISBN: 
9780199568925
‘Research, research, research’ looks into popular theories on advertising putting scientific fact to theory including subliminal advertising, tachistoscopes, sweat measurement, interest ... More
7. Internal decision-making: costs and volumes

7. Internal decision-making: costs and volumes  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0007
Item type: 
chapter
ISBN: 
9780199684311
‘Internal decision-making: costs and volumes’ looks at decision-making by managers. Management accounting is the provision of financial information to managers to assist them with internal ... More
4. Financial reports of listed companies

4. Financial reports of listed companies  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0004
Item type: 
chapter
ISBN: 
9780199684311
‘Financial reports of listed companies’ considers the components of an annual report and the types of financial statement that companies generally provide: balance sheet, income statement, ... More
6. Accounting: heckling the steamroller?

6. Accounting: heckling the steamroller?  

Tony Wright

in British Politics: A Very Short Introduction (2nd edn)

Print Publication Year: 
May 2013
Published Online: 
Sep 2013
eISBN: 
9780191778339
DOI: 
10.1093/actrade/9780199661107.003.0006
Item type: 
chapter
ISBN: 
9780199661107
‘Accounting: heckling the steamroller’ looks at how Government is held accountable. This happens in various ways, not least by the electorate, and increasingly through the media, but ... More
6. Origins of the global financial crisis

6. Origins of the global financial crisis  

John Goddard and John O. S. Wilson

in Banking: A Very Short Introduction

Print Publication Year: 
Dec 2016
Published Online: 
Dec 2016
eISBN: 
9780191785320
DOI: 
10.1093/actrade/9780199688920.003.0006
Item type: 
chapter
ISBN: 
9780199688920
The 2007–09 global financial crisis is widely considered to have been the most severe crisis since the 1930s Great Depression. During the two decades prior to the global financial crisis, ... More

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