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3. What was leadership?

3. What was leadership?  

Keith Grint

in Leadership: A Very Short Introduction

Print Publication Year: 
Jul 2010
Published Online: 
Sep 2013
eISBN: 
9780191777592
DOI: 
10.1093/actrade/9780199569915.003.0003
Item type: 
chapter
ISBN: 
9780199569915
‘What was leadership?’ is concerned with leadership in the past. Our knowledge of leadership in ancient times is crucially dependent upon the existence of written texts, but these accounts ... More
1. Introduction

1. Introduction  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0001
Item type: 
chapter
ISBN: 
9780199684311
Research shows that the need to keep account was the key driver in the invention of writing and numbers. The ‘Introduction’ explains the importance of accounting to civilization and ... More
1. What does Advertising Do?

1. What does Advertising Do?  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0001
Item type: 
chapter
ISBN: 
9780199568925
We use the word ‘advertising’ to cover all kinds of publicity. Within the advertising industry the word is used more specifically as one type of marketing communication. Every advertisement ... More
5. The Creative Agencies: Creating New Campaigns

5. The Creative Agencies: Creating New Campaigns  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0005
Item type: 
chapter
ISBN: 
9780199568925
Since the end of the 20th century advertising agencies have become increasingly specialised. What role does the advertising agency have in forming the campaign from conception to finish? It ... More
Accounting: A Very Short Introduction

Accounting: A Very Short Introduction  

Christopher Nobes

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.001.0001
Item type: 
book
ISBN: 
9780199684311
If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or ... More
Epilogue

Epilogue  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0009
Item type: 
chapter
ISBN: 
9780199684311
The ‘Epilogue’ takes an overview of accounting and considers some high level questions. How important has accounting been in the history of the world? It is clear that some sophisticated ... More
Advertising: A Very Short Introduction

Advertising: A Very Short Introduction  

Winston Fletcher

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.001.0001
Item type: 
book
ISBN: 
9780199568925
Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a ... More
7. Research, Research, Research

7. Research, Research, Research  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0007
Item type: 
chapter
ISBN: 
9780199568925
‘Research, research, research’ looks into popular theories on advertising putting scientific fact to theory including subliminal advertising, tachistoscopes, sweat measurement, interest ... More
7. Internal decision-making: costs and volumes

7. Internal decision-making: costs and volumes  

Christopher Nobes

in Accounting: A Very Short Introduction

Print Publication Year: 
Mar 2014
Published Online: 
Mar 2014
eISBN: 
9780191779879
DOI: 
10.1093/actrade/9780199684311.003.0007
Item type: 
chapter
ISBN: 
9780199684311
‘Internal decision-making: costs and volumes’ looks at decision-making by managers. Management accounting is the provision of financial information to managers to assist them with internal ... More

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