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1. What's ‘neo’ about liberalism?

1. What's ‘neo’ about liberalism?  

Manfred B. Steger and Ravi K. Roy

in Neoliberalism: A Very Short Introduction

Print Publication Year: 
Jan 2010
Published Online: 
Sep 2013
eISBN: 
9780191777448
DOI: 
10.1093/actrade/9780199560516.003.0001
Item type: 
chapter
ISBN: 
9780199560516
Neoliberalism as an economic model or paradigm rose to prominence in the 1980s. It is built on the classical liberal ideal of the self-regulating market. It can be thought of as an ... More
6. Forms of entrepreneurial venture

6. Forms of entrepreneurial venture  

Paul Westhead and Mike Wright

in Entrepreneurship: A Very Short Introduction

Print Publication Year: 
Nov 2013
Published Online: 
Nov 2013
eISBN: 
9780191779893
DOI: 
10.1093/actrade/9780199670543.003.0006
Item type: 
chapter
ISBN: 
9780199670543
‘Forms of entrepreneurial venture’ examines the wide range of entrepreneurial activity that exists today. Entrepreneurship does not just exist in the creation of a new business, it also ... More
4. The Media: Blowing the Advertisers' Trumpets

4. The Media: Blowing the Advertisers' Trumpets  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0004
Item type: 
chapter
ISBN: 
9780199568925
The second part of the advertising tripartite is the media that carry the advertisements. What is this ‘media’? Since the arrival of the Internet and digitization, advertising media is in a ... More
4. Socialism today and tomorrow

4. Socialism today and tomorrow  

Michael Newman

in Socialism: A Very Short Introduction

Print Publication Year: 
Jul 2005
Published Online: 
Sep 2013
eISBN: 
9780191775949
DOI: 
10.1093/actrade/9780192804310.003.0005
Item type: 
chapter
ISBN: 
9780192804310
In recent years, many commentators have pronounced the ‘death of socialism’. Few communist regimes survive, and of those that do, most are economically based upon the capitalist market. ... More
8. The Good, The Bad, and The Ugly

8. The Good, The Bad, and The Ugly  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0008
Item type: 
chapter
ISBN: 
9780199568925
Advertising is regarded with suspicion because of its perceived manipulative powers and its intrusion into our lives. ‘The good, the bad, and the ugly’ looks at the positives and negatives ... More
4. Economic information and values in environmental policy decisions

4. Economic information and values in environmental policy decisions  

Stephen Smith

in Environmental Economics: A Very Short Introduction

Print Publication Year: 
Sep 2011
Published Online: 
Sep 2013
eISBN: 
9780191777813
DOI: 
10.1093/actrade/9780199583584.003.0005
Item type: 
chapter
ISBN: 
9780199583584
‘Economic information and values in environmental policy decisions’ considers the ways in which environmental economists try to capture the value that people place on environmental quality, ... More
5. Market and policy failures

5. Market and policy failures  

Avinash Dixit

in Microeconomics: A Very Short Introduction

Print Publication Year: 
Apr 2014
Published Online: 
Apr 2014
eISBN: 
9780191779824
DOI: 
10.1093/actrade/9780199689378.003.0005
Item type: 
chapter
ISBN: 
9780199689378
‘Market and policy failures’ begins with monopolies and oligopolies. What are the effects of monopoly power? Many actions of consumers or firms have beneficial or harmful side-effects such ... More
1. What and why of microeconomics

1. What and why of microeconomics  

Avinash Dixit

in Microeconomics: A Very Short Introduction

Print Publication Year: 
Apr 2014
Published Online: 
Apr 2014
eISBN: 
9780191779824
DOI: 
10.1093/actrade/9780199689378.003.0001
Item type: 
chapter
ISBN: 
9780199689378
‘What and why of microeconomics’ explains that microeconomics studies how consumers choose what goods and services to buy, how producers make decisions to meet these demands, and how the ... More
2. Discovering and creating opportunities

2. Discovering and creating opportunities  

Paul Westhead and Mike Wright

in Entrepreneurship: A Very Short Introduction

Print Publication Year: 
Nov 2013
Published Online: 
Nov 2013
eISBN: 
9780191779893
DOI: 
10.1093/actrade/9780199670543.003.0002
Item type: 
chapter
ISBN: 
9780199670543
‘Discovering and creating opportunities’ looks at a number of successful entrepreneurs to illustrate how their paths to entrepreneurship have been different. What is the function of an ... More
8. The future of globalization

8. The future of globalization  

Manfred B. Steger

in Globalization: A Very Short Introduction (4th edn)

Print Publication Year: 
Apr 2017
Published Online: 
Apr 2017
eISBN: 
9780191824593
DOI: 
10.1093/actrade/9780198779551.003.0008
Item type: 
chapter
ISBN: 
9780198779551
In recent decades, the intensification of social relations across world-space and world-time has both generated and responded to new global problems beyond the reach of any single ... More
6. Innovating the future

6. Innovating the future  

Mark Dodgson and David Gann

in Innovation: A Very Short Introduction (2nd edn)

Print Publication Year: 
Aug 2018
Published Online: 
Aug 2018
eISBN: 
9780191863691
DOI: 
10.1093/actrade/9780198825043.003.0006
Item type: 
chapter
ISBN: 
9780198825043
The challenges and opportunities for innovation are immense. As well as creating new sources of wealth, innovation is essential if we are to cope with climate change, provide better water ... More
1. The importance of entrepreneurship

1. The importance of entrepreneurship  

Paul Westhead and Mike Wright

in Entrepreneurship: A Very Short Introduction

Print Publication Year: 
Nov 2013
Published Online: 
Nov 2013
eISBN: 
9780191779893
DOI: 
10.1093/actrade/9780199670543.003.0001
Item type: 
chapter
ISBN: 
9780199670543
‘The importance of entrepreneurship’ considers the vital role entrepreneurs are perceived as playing in a capitalist economy in promoting economic development and looks at the history of ... More
3. How did we get here?

3. How did we get here?  

James Fulcher

in Capitalism: A Very Short Introduction (2nd edn)

Print Publication Year: 
Jun 2015
Published Online: 
Jun 2015
eISBN: 
9780191793011
DOI: 
10.1093/actrade/9780198726074.003.0003
Item type: 
chapter
ISBN: 
9780198726074
Capitalism has transformed considerably since it started. We are now in a very distinct stage of its development. ‘How did we get here?’ examines the development of industrial capitalism ... More
1. What does Advertising Do?

1. What does Advertising Do?  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0001
Item type: 
chapter
ISBN: 
9780199568925
We use the word ‘advertising’ to cover all kinds of publicity. Within the advertising industry the word is used more specifically as one type of marketing communication. Every advertisement ... More
1. The economy and the environment

1. The economy and the environment  

Stephen Smith

in Environmental Economics: A Very Short Introduction

Print Publication Year: 
Sep 2011
Published Online: 
Sep 2013
eISBN: 
9780191777813
DOI: 
10.1093/actrade/9780199583584.003.0002
Item type: 
chapter
ISBN: 
9780199583584
‘The economy and the environment’ explains some basics of economics, including market failure and negative externalities, and shows how they can affect the environment. Much of economic ... More
5. The Creative Agencies: Creating New Campaigns

5. The Creative Agencies: Creating New Campaigns  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0005
Item type: 
chapter
ISBN: 
9780199568925
Since the end of the 20th century advertising agencies have become increasingly specialised. What role does the advertising agency have in forming the campaign from conception to finish? It ... More
4. Single market, single currency

4. Single market, single currency  

Simon Usherwood and John Pinder

in The European Union: A Very Short Introduction (4th edn)

Print Publication Year: 
Jan 2018
Published Online: 
Jan 2018
eISBN: 
9780191846601
DOI: 
10.1093/actrade/9780198808855.003.0004
Item type: 
chapter
ISBN: 
9780198808855
Monetary union requires that money in all its forms be able to move freely across frontiers between member states and that exchange rates changes between them be abolished. ‘Single market, ... More
3. Advertisers: the Paymasters

3. Advertisers: the Paymasters  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0003
Item type: 
chapter
ISBN: 
9780199568925
‘Advertisers: the paymasters’ examines advertising from the perspective of the advertisers. To advertise or not is an business decision. Large companies do not always have to advertise, ... More
9. The Role of Advertising in Society

9. The Role of Advertising in Society  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0009
Item type: 
chapter
ISBN: 
9780199568925
Can advertising be moral? The tripartite of advertising (advertisers, media, and agencies) ought to include a fourth element: the public. This is the group the critics of advertising are ... More
3. Second-wave neoliberalism in the 1990s: Clinton's market globalism and Blair's Third Way

3. Second-wave neoliberalism in the 1990s: Clinton's market globalism and Blair's Third Way  

Manfred B. Steger and Ravi K. Roy

in Neoliberalism: A Very Short Introduction

Print Publication Year: 
Jan 2010
Published Online: 
Sep 2013
eISBN: 
9780191777448
DOI: 
10.1093/actrade/9780199560516.003.0003
Item type: 
chapter
ISBN: 
9780199560516
Many of the major policies of neoliberalism were embraced by political parties of the democratic left. ‘Second-Wave Neoliberalism in the 1990s: Clinton's Market Globalism and Blair's Third ... More

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