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8. A future for branding?

8. A future for branding?  

Robert Jones

in Branding: A Very Short Introduction

Print Publication Year: 
Jun 2017
Published Online: 
Jun 2017
eISBN: 
9780191814242
DOI: 
10.1093/actrade/9780198749912.003.0009
Item type: 
chapter
ISBN: 
9780198749912
Branding, although an old practice, has recently become a big topic, a boardroom priority, and a field of academic research. Its scope has expanded into culture, politics, education, ... More
10. Organ donation and the ownership of body parts

10. Organ donation and the ownership of body parts  

Charles Foster

in Medical Law: A Very Short Introduction

Print Publication Year: 
Feb 2013
Published Online: 
Sep 2013
eISBN: 
9780191778322
DOI: 
10.1093/actrade/9780199660445.003.0010
Item type: 
chapter
ISBN: 
9780199660445
‘Organ donation and the ownership of body parts’ shows that in many countries, body parts and the products of bodies are regarded as property if that gives the ‘right answer’. The trading ... More
Branding: A Very Short Introduction

Branding: A Very Short Introduction  

Robert Jones

Print Publication Year: 
Jun 2017
Published Online: 
Jun 2017
eISBN: 
9780191814242
DOI: 
10.1093/actrade/9780198749912.001.0001
Item type: 
book
ISBN: 
9780198749912
Branding: A Very Short Introduction discusses the rising omnipresence of brands, and analyses how they work their magic. It considers the incredible potency of brands as a ... More
3. The history of branding

3. The history of branding  

Robert Jones

in Branding: A Very Short Introduction

Print Publication Year: 
Jun 2017
Published Online: 
Jun 2017
eISBN: 
9780191814242
DOI: 
10.1093/actrade/9780198749912.003.0004
Item type: 
chapter
ISBN: 
9780198749912
‘The history of branding’ outlines the five different versions of branding seen over history. The first dates back to the Ancient Egyptians who, with the branding of cattle, demonstrated ... More
Capitalism: A Very Short Introduction

Capitalism: A Very Short Introduction (2nd edn)  

James Fulcher

Print Publication Year: 
Jun 2015
Published Online: 
Jun 2015
eISBN: 
9780191793011
DOI: 
10.1093/actrade/9780198726074.001.0001
Item type: 
book
ISBN: 
9780198726074
The word ‘capitalism’ is heard and used frequently, but what is capitalism about, and what does it mean? Capitalism: A Very Short Introduction discusses the history and development of ... More
1. What is capitalism?

1. What is capitalism?  

James Fulcher

in Capitalism: A Very Short Introduction (2nd edn)

Print Publication Year: 
Jun 2015
Published Online: 
Jun 2015
eISBN: 
9780191793011
DOI: 
10.1093/actrade/9780198726074.003.0001
Item type: 
chapter
ISBN: 
9780198726074
‘What is capitalism?’ examines the different forms that capitalism has taken, from the merchant capitalism of the 17th-century, through capitalist production in the 19th, to the financial ... More
3. How did we get here?

3. How did we get here?  

James Fulcher

in Capitalism: A Very Short Introduction (2nd edn)

Print Publication Year: 
Jun 2015
Published Online: 
Jun 2015
eISBN: 
9780191793011
DOI: 
10.1093/actrade/9780198726074.003.0003
Item type: 
chapter
ISBN: 
9780198726074
Capitalism has transformed considerably since it started. We are now in a very distinct stage of its development. ‘How did we get here?’ examines the development of industrial capitalism ... More
8. Critical perspectives on management

8. Critical perspectives on management  

John Hendry

in Management: A Very Short Introduction

Print Publication Year: 
Oct 2013
Published Online: 
Oct 2013
eISBN: 
9780191779947
DOI: 
10.1093/actrade/9780199656981.003.0008
Item type: 
chapter
ISBN: 
9780199656981
‘Critical perspectives on management’ explores how, from a critical perspective, management can seem deeply political and far from value free. For many blue-collar workers and those on the ... More
5. Up to a point, Lord Copper’s: who owns journalists?

5. Up to a point, Lord Copper’s: who owns journalists?  

Ian Hargreaves

in Journalism: A Very Short Introduction (2nd edn)

Print Publication Year: 
Aug 2014
Published Online: 
Aug 2014
eISBN: 
9780191780042
DOI: 
10.1093/actrade/9780199686872.003.0006
Item type: 
chapter
ISBN: 
9780199686872
Traditionally, we imagine journalists to be free-spirited mavericks unbound by rules and regulation. However, most modern journalism takes place within a corporate setting. ‘Up to a point, ... More
1. Born free: a brief history of news media

1. Born free: a brief history of news media  

Ian Hargreaves

in Journalism: A Very Short Introduction (2nd edn)

Print Publication Year: 
Aug 2014
Published Online: 
Aug 2014
eISBN: 
9780191780042
DOI: 
10.1093/actrade/9780199686872.003.0002
Item type: 
chapter
ISBN: 
9780199686872
In the last decade almost 600 journalists have been killed, chiefly in wars, in acts of political assassination, or by gangsters. ‘Born free: a brief history of news media’ charts the ... More
4. Changes in the countryside

4. Changes in the countryside  

Julian D. Richards

in The Vikings: A Very Short Introduction

Print Publication Year: 
Sep 2005
Published Online: 
Sep 2018
eISBN: 
9780191776151
DOI: 
10.1093/actrade/9780192806079.003.0004
Item type: 
chapter
ISBN: 
9780192806079
Archaeologists argue that the Vikings' origins lay in a process of gradual settlement evolution, as well as a growing complexity in settlement types. ‘Changes in the countryside’ looks at ... More
Medical Law: A Very Short Introduction

Medical Law: A Very Short Introduction  

Charles Foster

Print Publication Year: 
Feb 2013
Published Online: 
Sep 2013
eISBN: 
9780191778322
DOI: 
10.1093/actrade/9780199660445.001.0001
Item type: 
book
ISBN: 
9780199660445
Medical law is concerned with our bodies, and what happens to them during and after our lives. The core issues of medical law — organ transplantation, abortion, withdrawal of treatment, ... More

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