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10. Epidemiology between ethics and politics

10. Epidemiology between ethics and politics  

Rodolfo Saracci

in Epidemiology: A Very Short Introduction

Print Publication Year: 
Feb 2010
Published Online: 
Sep 2013
eISBN: 
9780191777257
DOI: 
10.1093/actrade/9780199543335.003.0010
Item type: 
chapter
ISBN: 
9780199543335
Epidemiological studies pose ethical problems, particularly concerning the confidentiality of identifiable personal data and the use of stored samples to carry out genetic and other tests. ... More
7. Research on human subjects

7. Research on human subjects  

Charles Foster

in Medical Law: A Very Short Introduction

Print Publication Year: 
Feb 2013
Published Online: 
Sep 2013
eISBN: 
9780191778322
DOI: 
10.1093/actrade/9780199660445.003.0007
Item type: 
chapter
ISBN: 
9780199660445
‘Research on human subjects’ considers the Nuremberg Code (1947), which gave way to the World Medical Association's Declaration of Helsinki (1964). The Declaration (last revised in 2008) ... More
4. The ascent of the rich

4. The ascent of the rich  

Robert C. Allen

in Global Economic History: A Very Short Introduction

Print Publication Year: 
Sep 2011
Published Online: 
Sep 2013
eISBN: 
9780191778087
DOI: 
10.1093/actrade/9780199596652.003.0004
Item type: 
chapter
ISBN: 
9780199596652
‘The ascent of the rich’ shows how the rich countries got richer. Between 1815 and 1870, the Industrial Revolution spread from Britain to Western Europe and North America. Innovation and ... More
9. The Role of Advertising in Society

9. The Role of Advertising in Society  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0009
Item type: 
chapter
ISBN: 
9780199568925
Can advertising be moral? The tripartite of advertising (advertisers, media, and agencies) ought to include a fourth element: the public. This is the group the critics of advertising are ... More
5. Science and Technology as institutions

5. Science and Technology as institutions  

Partha Dasgupta

in Economics: A Very Short Introduction

Print Publication Year: 
Feb 2007
Published Online: 
Sep 2013
eISBN: 
9780191776328
DOI: 
10.1093/actrade/9780192853455.003.0006
Item type: 
chapter
ISBN: 
9780192853455
‘Science and Technology as institutions’ explores the economic development of Science and Technology. Knowledge is a public good, but private incentives to pursue research are low, as it is ... More
5. The branding business

5. The branding business  

Robert Jones

in Branding: A Very Short Introduction

Print Publication Year: 
Jun 2017
Published Online: 
Jun 2017
eISBN: 
9780191814242
DOI: 
10.1093/actrade/9780198749912.003.0006
Item type: 
chapter
ISBN: 
9780198749912
Brand managers have become the central players in the business of branding. They almost always work inside the company’s marketing department, but branding goes far beyond the marketing ... More
7. The ethics of branding

7. The ethics of branding  

Robert Jones

in Branding: A Very Short Introduction

Print Publication Year: 
Jun 2017
Published Online: 
Jun 2017
eISBN: 
9780191814242
DOI: 
10.1093/actrade/9780198749912.003.0008
Item type: 
chapter
ISBN: 
9780198749912
Branding is a powerful force, but is it always a force for good? ‘The ethics of branding’ considers both the negative and positive aspects of branding. Some branding practices can involve ... More
8. The standard model and late industrialization

8. The standard model and late industrialization  

Robert C. Allen

in Global Economic History: A Very Short Introduction

Print Publication Year: 
Sep 2011
Published Online: 
Sep 2013
eISBN: 
9780191778087
DOI: 
10.1093/actrade/9780199596652.003.0008
Item type: 
chapter
ISBN: 
9780199596652
‘The standard model and late industrialization’ uses examples from Russia, Japan, and Latin America to show how independent states could apply the standard model of economic development — ... More
9. Big Push industrialization

9. Big Push industrialization  

Robert C. Allen

in Global Economic History: A Very Short Introduction

Print Publication Year: 
Sep 2011
Published Online: 
Sep 2013
eISBN: 
9780191778087
DOI: 
10.1093/actrade/9780199596652.003.0009
Item type: 
chapter
ISBN: 
9780199596652
‘Big Push industrialization’ describes the way some countries were able to grow so fast and catch up with the West in the 20th century. It was by constructing all of the elements of an ... More
6. Influenza

6. Influenza  

Christian W. McMillen

in Pandemics: A Very Short Introduction

Print Publication Year: 
Dec 2016
Published Online: 
Dec 2016
eISBN: 
9780190625214
DOI: 
10.1093/actrade/9780199340071.003.0007
Item type: 
chapter
ISBN: 
9780199340071
The influenza that swept across the globe in three waves in 1918–1919 was the worst pandemic in history since the Black Death. Pandemic influenza had erupted before—most recently and ... More
2. Asylums and the origins of psychiatry

2. Asylums and the origins of psychiatry  

Tom Burns

in Psychiatry: A Very Short Introduction (2nd edn)

Print Publication Year: 
Oct 2018
Published Online: 
Oct 2018
eISBN: 
9780191865145
DOI: 
10.1093/actrade/9780198826200.003.0002
Item type: 
chapter
ISBN: 
9780198826200
‘Asylums and the origins of psychiatry’ outlines the historical care of the mentally ill. If the mentally deranged could not be cared for within the family, they were sent to private ... More
1. What does Advertising Do?

1. What does Advertising Do?  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0001
Item type: 
chapter
ISBN: 
9780199568925
We use the word ‘advertising’ to cover all kinds of publicity. Within the advertising industry the word is used more specifically as one type of marketing communication. Every advertisement ... More
4. The Media: Blowing the Advertisers' Trumpets

4. The Media: Blowing the Advertisers' Trumpets  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0004
Item type: 
chapter
ISBN: 
9780199568925
The second part of the advertising tripartite is the media that carry the advertisements. What is this ‘media’? Since the arrival of the Internet and digitization, advertising media is in a ... More
5. The Creative Agencies: Creating New Campaigns

5. The Creative Agencies: Creating New Campaigns  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0005
Item type: 
chapter
ISBN: 
9780199568925
Since the end of the 20th century advertising agencies have become increasingly specialised. What role does the advertising agency have in forming the campaign from conception to finish? It ... More
Poverty: A Very Short Introduction

Poverty: A Very Short Introduction  

Philip N. Jefferson

Print Publication Year: 
Jul 2018
Published Online: 
Jul 2018
eISBN: 
9780191785078
DOI: 
10.1093/actrade/9780198716471.001.0001
Item type: 
book
ISBN: 
9780198716471
Millions of people worldwide live in poverty. Why is that? What has been done about it in the past? And what is being done about it now? Poverty: A Very Short Introduction explores how the ... More
Global Economic History: A Very Short Introduction

Global Economic History: A Very Short Introduction  

Robert C. Allen

Print Publication Year: 
Sep 2011
Published Online: 
Sep 2013
eISBN: 
9780191778087
DOI: 
10.1093/actrade/9780199596652.001.0001
Item type: 
book
ISBN: 
9780199596652
Global Economic History: A Very Short Introduction considers the wealth and economic history of countries worldwide. Why are some countries rich and others poor? The various ... More
5. Tuberculosis

5. Tuberculosis  

Christian W. McMillen

in Pandemics: A Very Short Introduction

Print Publication Year: 
Dec 2016
Published Online: 
Dec 2016
eISBN: 
9780190625214
DOI: 
10.1093/actrade/9780199340071.003.0006
Item type: 
chapter
ISBN: 
9780199340071
Tuberculosis, caused by Mycobacterium tuberculosis, emerged in Africa about seventy thousand years ago. It accompanied modern humans on their migrations out of Africa, across the Indian ... More
Advertising: A Very Short Introduction

Advertising: A Very Short Introduction  

Winston Fletcher

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.001.0001
Item type: 
book
ISBN: 
9780199568925
Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a ... More
7. Research, Research, Research

7. Research, Research, Research  

Winston Fletcher

in Advertising: A Very Short Introduction

Print Publication Year: 
Jun 2010
Published Online: 
Sep 2013
eISBN: 
9780191777554
DOI: 
10.1093/actrade/9780199568925.003.0007
Item type: 
chapter
ISBN: 
9780199568925
‘Research, research, research’ looks into popular theories on advertising putting scientific fact to theory including subliminal advertising, tachistoscopes, sweat measurement, interest ... More
Medical Law: A Very Short Introduction

Medical Law: A Very Short Introduction  

Charles Foster

Print Publication Year: 
Feb 2013
Published Online: 
Sep 2013
eISBN: 
9780191778322
DOI: 
10.1093/actrade/9780199660445.001.0001
Item type: 
book
ISBN: 
9780199660445
Medical law is concerned with our bodies, and what happens to them during and after our lives. The core issues of medical law — organ transplantation, abortion, withdrawal of treatment, ... More

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