Music can seem captivating and integral to our lives, yet these affective dimensions are precisely the ones for which understanding remains most elusive. It is relatively straightforward to study something like musical memory by manipulating excerpts in various situations and seeing whether people remember them; however, studying the way music moves us requires deeper thought. It also represents a unique opportunity for the psychology of music. “The appetite for music” considers emotional responses to music. How does sound so easily take on such powerful associations with the life circumstances in which it was encountered? Aesthetic responses to music, musical preferences, and the motivations behind people’s interest in music are also discussed.