‘“I have raised myself a monument”: Writer memorials and cults’ looks at how the Russian state memorialized writers and elevated them within society and culture. Pushkin is examined as a Romantic, as a cult figure, and as a marketable ‘brand’. The reaction of Russian writers against the commercialism that engulfed Pushkin is assessed. What was the influence of communism on writers' livelihoods, and how did communism portray writers of the past? What were the connections between writing and religion in Soviet Russia? Why do so many Russians visit museums dedicated to writers? What attitudes do Russian writers themselves have towards the memorializing process?