The artists and poets of Dada and Surrealism refused to subordinate the experience of life to that of art and it is this that made the two movements avant-garde cultural formations. How did these movements penetrate into everyday life? How did they try to establish themselves beyond the gallery? How did they promote themselves? ‘‘Rather life’: promoting Dada and Surrealism’ considers the notion of the ‘event’ in both movements and their ability to cause a stir when their works were performed or exhibited. How did these movements relate to popular culture? How did they regard the city? Both movements allowed modernity to infiltrate their lifestyles and art. The demands of life constantly outweighed those of art.