We suffer from a loss of memory when we may have taken in and retained information, but we seem unable to retrieve that information when required. ‘Pulling the rabbit out of the hat’ examines how information is accessed from memory and gives a key distinction between information accessibility and availability. We seem to remember things better if we are in a similar physical and emotional context at the time we want to retrieve the information as we were at the time of taking in the information. What is the difference between recognition and memory? In the absence of overt signs, the unconscious influences what we can remember.