Habermas identified what he called the ‘linguistic turn’ which was a general shift in philosophy which makes an analysis of language use and locates the rational basis of the coordination of action in speech. Habermas applies this strategy to the questions of the nature and the possibility of a social order. ‘The pragmatic meaning programme’ defines the ‘linguistic turn’ and applies it to Habermas's way of thinking. His linguistic turn is not just a turn to language, it is a turn away from the philosophy of consciousness. Habermas attempts to transform social theory with the help of what he called a pragmatic theory of meaning.