‘Clerks and Commerce: The Lower Middle Class’ considers the creation of a new social class as the numbers of the middle class were swelled by the emergence of a service sector. Civil service and managerial jobs expanded as industrial direction changed hands and government began to create new responsibilities like the education system. The suburbs grew to accommodate these new workers. Liberalism and individualism were the dominant values of this class and it often collaborated with its social superiors, to whom it looked for a lead. The Daily Mail was launched to cater for this new class.