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p. 1379. Egyptomania: the recycling and reinventing of Egypt's icons and imageslocked

  • Ian Shaw


Egyptologists analyse and interpret raw data, and from this they often produce images of the past that subconsciously reflect their own contemporary social and political context. ‘Egyptomania: the recycling and reinventing of Egypt's icons and images’ considers how the study of ancient Egypt is no longer the private domain of academics and archaeologists but is in fact open to a much wider domain. There are a number of ‘alternative Egypts’ which sit alongside what some see as the ‘authentic’ original Egypt. As a consequence, the modern non-Egyptological view of ancient Egypt is a dense patchwork of horror stories, romance, Hollywood epics, pseudo-scientific blockbusters, souvenirs, and selected icons from the past.

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