Show Summary Details
Page of

date: 25 July 2021

p. 996. Italy’s ‘soft’ powerlocked

p. 996. Italy’s ‘soft’ powerlocked

  • Anna Cento Bull


‘Italy’s “soft” power’ explores the various dimensions that make up Italy’s soft power, including art and architecture, cinema, literature, music, gastronomy, fashion, sport, diplomacy, and peacekeeping. It traces the rise of this power back to the intense creativity and innovativeness of the 1960s, 1970s, and 1980s. This was the period when Italian art and design successfully sustained and blended with business entrepreneurship and consumerism. But by the 1980s, continuity appeared to trump innovation. With the advent of globalization Italy has struggled to regain its prestige at an international level and has had to undergo a process of renewal in almost every branch of productive activity.

Access to the complete content on Very Short Introductions online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.