- Michelle Baddeley
‘Personalities, moods, and emotions’ explains how and why psychological factors affect our economic and financial decision-making. It looks at measuring personality through OCEAN tests that capture traits across five dimensions: Openness to experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Our personalities have an impact on many of our economic and financial decisions and choices. Often decision-making requires some thought, and our personality traits can determine our cognitive skills and, through our cognition, drive our choices. Are emotions an irrational element in our decision-making or can emotions and rationality complement each other? The affect heuristic—where emotions guide our actions—is discussed along with the somatic market hypothesis, dual-system models, and neuroeconomics.