‘Big data analytics’ argues that big data is only useful if we can extract useful information from it. It looks at some of the techniques used to discover useful information from big data, such as customer preferences or how fast an epidemic is spreading. Big data analytics is changing rapidly as the size of the datasets increases and classical statistics makes room for this new paradigm. An example of big data analytics is the algorithmic method called MapReduce, a distributed data processing system that forms part of the core functionality of the Hadoop Ecosystem. Amazon, Google, Facebook, and many others use Hadoop to store and process their data.