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date: 19 January 2022

p. 624. The head and the heartlocked

p. 624. The head and the heartlocked

  • Dylan Evans


‘The head and the heart’ explains how emotions affect ‘cognitive’ capacities such as attention, memory, and logical reasoning. The power of emotions to affect these things makes emotional technologies very appealing to advertisers and politicians. Appealing to feelings offers a way of making people change their minds without having to provide good arguments or evidence. For good or ill, and perhaps both, there is also a tendency for emotion to be amplified in social groups. The neural mechanisms involved with emotional contagion are considered along with the neuroscience of empathy. Empathy makes us mindful of our commonality and connection with fellow humans the world over.

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