Show Summary Details

p. 835. The cultural dimension of globalizationlocked

  • Manfred B. Steger


Cultural globalization arises from increased cultural flows across the world. ‘The cultural dimension of globalization’ focuses on the tension between cultural sameness and cultural difference, broadly defining culture as the ideas, customs, and social behaviour of people or society. The globalization of culture is often primarily attributed to international mass media. New technologies such as satellite television and the Internet have created a steady flow of images and messages which have had a strong effect on cultures and communities, profoundly impacting the way people experience their everyday lives. As the world becomes more connected, language diversity is decreasing as more languages become obsolete.

Access to the complete content on Very Short Introductions online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.