Cultural globalization arises from increased cultural flows across the world. ‘The cultural dimension of globalization’ focuses on the tension between cultural sameness and cultural difference, broadly defining culture as the ideas, customs, and social behaviour of people or society. The globalization of culture is often primarily attributed to international mass media. New technologies such as satellite television and the Internet have created a steady flow of images and messages which have had a strong effect on cultures and communities, profoundly impacting the way people experience their everyday lives. As the world becomes more connected, language diversity is decreasing as more languages become obsolete.