The idea that China's culture is tied up with its place in the modern world has persisted since the Opium Wars. Chinese culture is highly valued around the world in terms of literature, films, artists, and ideas. The desire to find a culture that is both modern and derived from Chinese inspirations continues to drive Chinese artists' ambitions. ‘Is Chinese culture modern?’ considers cultural progress and the international reception of China's writers, artists, architects, and film-makers. During the 20th century, China tended to absorb cultural norms from around the world. To some extent, this trend is being reversed and China is beginning to project out cultural influence (or ‘soft power’).