Show Summary Details
Page of

date: 25 September 2021

p. 1Introductionlocked

p. 1Introductionlocked

  • Rebecca Arnold


What does fashion mean? In contrast to clothing, which is functional and only changes gradually, fashion thrives on novelty and change. Fashion is often seen as a ‘value’ added to clothes to make them desirable to consumers. It is a contradiction: homogenizing, encouraging everyone to dress in the same way, but also it stands for individuality. Not merely about clothes, fashion is a vibrant form of visual and material culture that plays an important role in social and cultural life. It is a major economic force.

Access to the complete content on Very Short Introductions online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.