Historically most clothing was home-made but by the end of the 17th century tailors began establishing their names. The name of the tailor became associated with a certain style and quality. The idea of clothing needing to be designed by someone with fashion authority and high-level skills has since evolved across the Western world. ‘Designers’ charts the history of the designer as we understand the term today. What are the key elements to successful fashion design? What is the relationship between design, culture, commerce, and the designer? Coco Chanel's evolution as one of the most famous and influential couture houses of the 20th century answers these questions.