At the end of the 20th century, did the fashion industry shift from fashion to clothing? Did fashion end in the 1990s? Or has fashion just evolved? The early 21st century witnessed a growing number of ethically inspired labels and websites, focusing on fashion's impact on the planet and workers' rights. Fashion has also grown as a subject of academic study. Fashion has not ended, it has changed. It is on the brink of another major shift. The Western fashion industry hasn't died yet, but it will need to respond effectively to new global challenges.