Neoliberalism as an economic model or paradigm rose to prominence in the 1980s. It is built on the classical liberal ideal of the self-regulating market. It can be thought of as an ideology, a mode of governance and a policy package. ‘What's ‘‘Neo’’ about Liberalism?’ explores the intellectual origins of neoliberalism, examining how it differs from classical liberalism and how it succeeded in challenging and overthrowing the previous dominant economic paradigm, Keynesianism. The influence of key thinkers such as Friedrich von Hayek and Milton Friedman are highlighted in the birth of neoliberalism.