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p. 172. How the Advertising Industry is Structuredlocked

  • Winston Fletcher

Abstract

Advertising is not a modern phenomenon. Invented in classical Athens, it developed further in Rome, Herculaneum, and Pompeii. After the fall of the Roman Empire, advertising experienced a lull. It reappeared in Britain and France during the 13th century. Paper advertising followed in 1450 after the invention of the printing press. By the 1800s it was so widespread that the British government taxed newspaper advertising. When did illustrations first appear in advertisements? What did the ‘advertising agent’, who first appeared in the 18th century, do? How far back can we trace the notion of the advertising tripartite of the advertisers, the media, and the advertising agencies?

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