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p. 1Introductionlocked

  • Richard Toye


The ‘Introduction’ shows that rhetoric is a foundation-stone of civil society and an essential part of the democratic process. It introduces readers to the tools they need both to develop a critical appreciation of the rhetoric of others to improve their own rhetorical skills. The underlying premise is that the ‘meaning’ of a given set of words cannot be derived purely from an analysis of text, in isolation from an examination of the circumstances in which that text was delivered, mediated, and received. It needs to be appreciated that rhetoric is not merely the means by which ideas are expressed, it is also a means by which they are generated.

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