Show Summary Details

p. 573. Approaches to Rhetoriclocked

  • Richard Toye

Abstract

‘Approaches to rhetoric’ addresses some fundamental questions about how the study and practice of rhetoric should be approached. Using examples from the work of Alfred Hitchcock; George Orwell; the ‘New Critics’ of the mid-twentieth century — W. K. Wimsatt and Monroe C. Beardsley; Roland Barthes; and the speeches of George H.W. Bush, the various approaches to rhetoric bring us back to the problem of meaning and intention. Speech-act theory and ‘New Rhetoric’ are also considered. It concludes that if speakers' intentions are often opaque and in the ultimate sense unknowable, their rhetoric can still provide a window to the values of the societies in which they originate.

Access to the complete content on Very Short Introductions online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.