- Manfred Steger
‘The cultural dimension of globalization’ explores the intensification and expansion of cultural flows across the globe. Critics of cultural globalization claim that the world is being homogenized or ‘Americanized’. However, advocates say that globalization reinvigorates niche cultures instead of eliminating them. The existence of the global imaginary is linked to the rise of global media networks. These networks are owned by a small group of transnational corporations, which can affect journalistic integrity. Several different hypotheses exist about the effects of language globalization. Some say that it leads to protection of native tongues. On the other hand, some foresee the rise of a ‘Globish’ language.