Show Summary Details
Page of

date: 28 November 2021

p. 745. The cultural dimension of globalizationlocked

p. 745. The cultural dimension of globalizationlocked

  • Manfred Steger


‘The cultural dimension of globalization’ explores the intensification and expansion of cultural flows across the globe. Critics of cultural globalization claim that the world is being homogenized or ‘Americanized’. However, advocates say that globalization reinvigorates niche cultures instead of eliminating them. The existence of the global imaginary is linked to the rise of global media networks. These networks are owned by a small group of transnational corporations, which can affect journalistic integrity. Several different hypotheses exist about the effects of language globalization. Some say that it leads to protection of native tongues. On the other hand, some foresee the rise of a ‘Globish’ language.

Access to the complete content on Very Short Introductions online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.