Love requires an object, but what is an object, and why just this object and not another? There are many reasons—good and bad—for loving someone or something. What reasons are appropriately adduced to explain or justify love? What reasons would you wish to be loved for? The role of reasons for love is confusing. ‘Reasons’ attempts to shed some light on it, by considering three points of view: the lover, an objective observer, and the beloved. It concludes that love does not derive from reason, virtue, or Kantian core rationality. It is largely the offspring of chance: in proximity, order of acquaintance, pheromone compatibility, genetic influences, and accidents of taste, transference, and habit.