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p. 1Introductionlocked

  • Mike Cronin

Abstract

What is ‘sport’ and why has the urge to run or jump, to wrestle, or master a moving ball individually, or in a team, been part of human culture for so long? The ‘Introduction’ explains that sport has a socio-cultural presence resulting from its daily performance on the pitch, the television screen, in print and online, and has also been reimagined in literary and artistic form throughout history. Sport is currently a predominantly male world of million-dollar salaries and endorsement packages. It is a business that struggles to balance its core historical and philosophical messages, the spirit of fair play, and the heroism of athletic endeavour, with underlying violence, cheating, and corruption.

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