Show Summary Details

p. 1Introductionlocked

  • Mike Cronin


What is ‘sport’ and why has the urge to run or jump, to wrestle, or master a moving ball individually, or in a team, been part of human culture for so long? The ‘Introduction’ explains that sport has a socio-cultural presence resulting from its daily performance on the pitch, the television screen, in print and online, and has also been reimagined in literary and artistic form throughout history. Sport is currently a predominantly male world of million-dollar salaries and endorsement packages. It is a business that struggles to balance its core historical and philosophical messages, the spirit of fair play, and the heroism of athletic endeavour, with underlying violence, cheating, and corruption.

Access to the complete content on Very Short Introductions online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.